Mastering B2B Prospecting: A Simple 3-Step Old-School Approach



In the fast-paced world of B2B marketing, small businesses often overlook timeless strategies that build genuine connections. The key? Start by curating your "dream client list" to target ideal partners effectively.

First, identify companies in your local area that align with your services—think complementary industries or those with growth potential. Compile a spreadsheet with essentials: company name, website, address, and key decision-makers' names and emails. Leverage LinkedIn to hunt for these contacts; search by title (e.g., "Marketing Director") and company filters for precision. Aim for 20-50 prospects to keep it manageable.

Now, engage them with a proven 3-step sequence:

  1. Send a Personalized Printed Letter: Address it directly to the decision-maker, expressing enthusiasm about collaborating. Mention you'll follow up with a promotional postcard in about a week, teasing more details on how your expertise can solve their pain points.
  2. Dispatch the Promotional Postcard: Highlight your goods or services, include a special offer, and feature a unique QR code and link. This qr code should link to a short intro video where you personally explain your value—showcasing real benefits like cost savings or efficiency gains.
  3. Follow Up with a Phone Call: After they've encountered your brand twice, they're primed. Reference the letter and postcard to jog their memory, then pitch a no-obligation quote discussion.

This old-school tactic cuts through digital noise—it's tangible, memorable, and human. Remember, marketing isn't about complexity; it's about persistently asking for business. Don't give up after one try; repeat the cycle. Consistency turns prospects into loyal clients, fueling your small business growth.

Location: Mentor, OH 44060, USA

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